Erika Pearce

Erika Pearce is a multi-disciplined artist and designer born and raised in Auckland, New Zealand. Her passion for women, culture and nature inspires her vibrant artwork.

The creation of her large scale murals has had an extensive impact by opening up conversations with people of all ages.

Growing up in one of the most multi-cultural cities in the world, Erika developed a deep respect for cultures around her. Yet, despite living a city lifestyle, Erika’s passion for New Zealand’s rural areas and community became dominant at a very young age.

“My dad grew up on a dairy farm in Taranaki and I had a lot of cousins who also grew up on farms. As a kid raised in Auckland, I was really lucky to be able to stay with them and experience rural life.”  

Erika’s passion and appreciation for the New Zealand rural agriculture and horticulture industries will be a main focus of inspiration whilst creating Tauranga’s first HeART of The Community mural.

 “Rural New Zealand is the true heart of New Zealand industry. NZ has become what it is today thanks to a lot of hardworking rural folks.”

Her award-winning artwork can be found across New Zealand as well as in United Kingdom, USA, Canada, Australia, Thailand, Fiji, Indonesia and in the private homes of collectors around the world.


Mauricio Benega

“I’m excited to get the opportunity to work in this beautiful part of the country. It’s a real privilege to bring the icons of this rural Southland town to life for all to see.” 

Born in Sao Paulo, Brazil, Mauricio moved to New Zealand in 2004 and now lives and works as a full time artist in Hastings. He loves to work on a variety of different projects to stay fresh and inspired.

When not painting, he likes to surf, skate, travel and spend time with his family. Based on this, he created his own system that he calls "F.A.S", which stands for Family, Art and Surf. A complete cycle that keeps him moving forward.

Mauricio's work can be found in collections in Brazil, New Zealand, Italy, Australia, Portugal, Switzerland, Germany, USA, Bali … and now, thanks to Farmlands Heart of the Community, Mossburn!

To find out more about Mauricio visit


Otis Frizzell

“I’m excited about collaborating with the Taihape Farmlands team on this – with so much rich rural content from this area, she’s gonna be a beauty!”

Otis Frizzell, commissioned to create the 8th of 15 Farmlands HeART of the Community art projects, is a creative force of nature.

With an eclectic background including everything from radio to street food, he’s most notably a public graffiti artist unparalleled in the New Zealand street art scene, and is a household name in many parts of the country alongside his famous artist father, Dick Frizzell.

Since 2013, Otis and Sarah Frizzell’s ‘Lucky Taco’ food truck has become somewhat of an icon, taking their passion for soft shell tacos and spicy food to the streets.


Mr G.

Bay of Plenty based Kiwi artist Graham Hoete, known as Mr G painted the first 7 of the 15 murals in 2017. 

He is a contemporary multi-disciplinary artist renowned for his high profile works of art across mixed canvases – anything from cliff faces, sheds and even water tanks. Last year, he made headlines with his massive murals of Kiwi NBR superstar Steven Adams, unveiled in downtown Oklahoma City, and Prince in the singer’s hometown of Chanhassen, Minnesota - now one of the most visited tourist attractions in the city. 

While appreciated internationally, Mr G’s heart is in rural New Zealand, so he leapt at the chance to be involved in our Heart of the Community project. “It’s given me the opportunity to put these hardworking people on the map”, he says. “It’s an honour to be able to do this”.