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Collaboration and inspiration.

OF THE 82 FARMLANDS STORES NATIONWIDE, 15 WILL BE PAINTED BY MR G THIS YEAR. LOCAL COMMUNITIES ARE ENCOURAGED TO SHARE THEIR IDEAS AND STORIES OF WHAT MAKES THEIR TOWN UNIQUE. TAKE A LOOK AT THE INSPIRATIONAL MURALS COMPLETED SO FAR.

Projects
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where to next?
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Gisborne celebrates local hero
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Paying tribute to Putaruru
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Paying tribute to Putaruru
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COMMUNITY PRIDE MOVES SOUTH
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COMMUNITY PRIDE MOVES SOUTH
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The pride of Paeroa.
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The pride of Paeroa.
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BRINGING RURAL COMMUNITIES TOGETHER THROUGH ART.

IN A BID TO PROMOTE COMMUNITY PRIDE ACROSS NEW ZEALAND, FARMLANDS HAS PARTNERED WITH WORLD-FAMOUS BAY OF PLENTY ARTIST GRAHAM HOETE (KNOWN AS MR G) TO PAINT LOCALLY-INSPIRED MURALS ON 15 FARMLANDS BUILDINGS NATIONWIDE THIS YEAR.

It was a serendipitous discovery that Farmlands staff found Hoete and his enormous talent. Last year, he made headlines with his massive murals of Kiwi NBA superstar Steven Adams (unveiled in downtown Oklahoma City) and of Prince, in the singer’s hometown of Chanhassen, Minnesota. “When we saw Graham perform a bone chilling haka to thousands of Minnesota locals and Prince fans,” says Farmlands Chief Executive, Peter Reidie, “we knew instantly we had to get in touch.”

Now the world-famous photorealist will tour the length of New Zealand in his largest project to date called HeART of the Community.

Hoete says the mana of his work will be in ensuring the community’s connection to the wairua of their land shines through in each one of the murals.

“Rural workers and everybody on its periphery work their knuckles to the bone everyday. It’s tough, bone grinding work, day in day out, and it’s not glamorous. It brings me great joy to provide respite and happiness by doing what I love most: making art. It is humbling to be received by these towns to learn about their histories and stories, and capture their hearts and souls in my murals, for everybody to enjoy.

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Introducing Mr G.

THE LOCALLY INSPIRED HEART OF THE COMMUNITY MURALS WILL BE PAINTED BY WORLD FAMOUS, BAY OF PLENTY BASED KIWI ARTIST GRAHAM HOETE, KNOWN AS MR G.

He is a contemporary multi-disciplinary artist renowned for his high profile works of art across mixed canvases – anything from cliff faces, sheds and even water tanks. Last year, he made headlines with his massive murals of Kiwi NBA superstar Steven Adams in downtown Oklahoma City and Prince, in the singer’s hometown of Chanhassen, Minnesota – now one of the most visited tourist attractions in the city.

While appreciated internationally, Mr G’s heart is in rural New Zealand, so he leapt at the chance to be involved in our HeART of the Community project. “It’s given me the opportunity to put these hardworking people on the map”, he says. “It’s an honour to be able to do this”.
 

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